Boost your marketing with these new LinkedIn tools!
#
01.11.2023
54
To stay up-to-date with the modern business community, LinkedIn launched a number of new AI features across its job seeking, marketing and sales tools.
Vanda Baranova

Boost marketing with LinkedIn tools

LinkedIn — the Microsoft-owned social platform for those networking for work or recruitment — is now 21 years old and legally can have a drink!
To stay up-to-date with what the business community is thinking about these days, and to keep its nearly 1 billion users active, the platform launched a number of new AI features across its job seeking, marketing, and sales tools. They include a significant change to its Recruiter talent sourcing program, which now includes AI support throughout the whole process; an AI-powered LinkedIn Learning coach and a new AI-powered marketing campaign tool.

 

AI has recently become a mainstream thing, all thanks in large part to the achievements of OpenAI and the emergence of services like ChatGPT, which provide people a firsthand experience of how to utilize a computer brain to perform tasks quicker than they could previously accomplish individually. OpenAI’s half is owned by Microsoft and this is no surprise that ChatGPT is being upgraded and heavily used those tech into a number of Microsoft’s products.

Lately we’ve talked about websites and AIs that can help you to improve the efficiency of your business itself. But now it’s time to have a dive into the spectre of upcoming tools to ease your online work & life while using LinkedIn!

 

LinkedIn describes their new feature Recruiter 2024 as a new AI-assisted recruitment experience. It will leverage generative AI to assist recruiters in creating better search terms in order to reveal stronger applicant lists.

 

Specifically, as evidenced in searches such as ChatGPT, recruiters will now be able to utilize more conversational language to narrow down who they are looking for. It will also imply that search results will include more options other than what recruiters may believe they are looking for.
LinkedIn Learning will use AI in the form of a “learning coach” that is essentially a chatbot. Its mechanism will first be trained on ideas and tips and focused mainly on soft skills.

 

Lastly, LinkedIn describes their new feature Recruiter 2024 as a new AI-assisted recruitment experience. It will leverage generative AI to assist recruiters in creating better search terms in order to reveal stronger applicant lists.
Specifically, as evidenced in searches such as ChatGPT, recruiters will now be able to adopt more informal language to narrow down who they are looking for. It will also imply that search results will include more options other than what recruiters might suspect as a potential employee.

Even though if you’re a professional or a junior, you should take into consideration these new tools to ease your work. However, you shouldn’t let AI work all alone for you. Manually fine-tuning should be the key thing in your work with AI tools, at least for now.